Understand the job.
We talk through the audience, current problem, examples, available material and what success would look like. A website brief needs different inputs from an editing or automation brief.
Every project is different. These are the checkpoints we use to keep the conversation practical.
We talk through the audience, current problem, examples, available material and what success would look like. A website brief needs different inputs from an editing or automation brief.
We describe the deliverables, dependencies, rounds of review and any third-party services. If there is a technical trade-off, we explain it before building.
We work toward a reviewable version, whether it is a page, edited video, content set or connected workflow.
We check how it looks and works: mobile screens, form failures, user questions, video exports or automation exceptions, depending on the project.
Files, access, operating instructions and support arrangements should be clear before a project closes.
You can begin with the outcome you want. We’ll help define the details.